SMO - Brother of SEO
If you remember, Google rocked the whole world in past decade. A common person to an expert, everyone started believing in the magical powers of Google. It became popular because of its fast and accurate results. It made man realize and respect the power of Internet. Google was responsible for the birth of a completely new thing - search engine optimization. Everybody began to optimize his websites in order to lure Google. Google of course, stood smart, confident and unbeatable throughout. SEO is still developing as Google keeps updating its policies (and its interface) regularly.
Facebook is repeating Google's success story, this time faster and much more popular. In its seven years of life, it has more than 800 million active users. Twitter is also following it with 300 million users. With such a huge number of users, Facebook and Twitter have become perfect platforms for marketing. Simple mathematics, if you are able to target to even 0.01% of total social media users, you could still be doing business worth millions. Therefore, it has become very necessary for every business to dive into the ocean of social media. Really, social media presence has become mandatory for every business owner who is looking forward towards a brighter future of his company.
The way Google and other search engines gave birth to SEO; Facebook, Twitter, LinkedIn and other social engines give birth to SMO. SMO stands for social media optimization, which many people consider as the brother of SEO. SMO refers to making a social presence and generating socially optimized content to maintain the social presence. Here are some steps that help you in SMO.
1. Create a business profile on social engines like Facebook, Twitter and Google+.
2. Add your niche keywords in the profile details like bio, about, etc.
3. Make your company logo your profile picture.
4. Tweet or post updates related to your business.
5. Do not forget to add images and links relating to your company.
6. Make your profile directly connected to your company website.
7. Your business profile should reflect your company's motives.
Being on social networks helps you to connect to your company workers, teammates, clients, friends, etc. It helps to you generate leads or sales for your company. Just being on the social website will not help. You have to make efforts to become popular on them. You can make you business profile popular by regularly updating your profile with engaging content. You can maintain blogs, archives or applications that appeal to people and make them involve. If you are able to maintain a popular profile on Facebook and Twitter, half of the promotional jobs are complete. Never stuff your updates and social media content with unnecessary content. People might start over-looking your hard work.
Social media optimization can make your company's reputation. If you optimize your website for social media, get ready to count the cash that flows in.
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