SEO - On-page Optimization Explained
In this Internet era, every website wants to do a good business. Businesses owner understand the fact that popular websites can earn them millions in no time. To make that possible, the website must have a high index rank on the results page of search engines like Google, Yahoo, Msn, Bing, etc. The website must have a proper level of Search Engine Optimization (SEO). Optimization is the process of tweaking a website to suit the requirements of a search engine. SEO is of two types - On-page and Off-page.
On-page optimization is very important and web designers should not ignore it if they want a good ranking for their website. It is the most basic method in SEO. A designer should effectively optimize his website to rank high on search engines. He should understand the important factors of on-page SEO. He should use it in new websites as well as the new pages that he adds to the website in its lifetime.
On-page optimization has been there for a long time. It started as an attempt to increase the quality of websites when the Internet was relatively small. This worked well and people adopted it soon. Today, since the web has grown too big, we require both on-page and off-page optimization.
On-page optimization is the process of tweaking the website's code for better Search Engine Optimization results. It involves choosing the right set of keywords. These keywords should be relevant to the subject of the website. Using an optimized, original and unique content is necessary. A website developer should index his website to the main search engines. This way the search engines get to know about the new coming website.
Every designer should ensure the arrangements of Meta tags, headings, etc in a web page are accurate. He should properly structure the website's HTML code. The URL of the website should be search engine friendly. It should be relevant the subject of the website. A developer should give ALT attribute to each image and graphic in the website. He should use proper text in links and anchors. He can use nofollow Meta for website he does not trust. He should design the website as per the W3C standards. He can verify the validity of the website with the help of W3C Validator tool.
For an effective SEO, every webmaster should understand and implement the basic laws of SEO. He should effectively optimize the website. He can buy SEO tools that are available on the Internet. However, these tools are just basic applications and provide optimization at lower levels. If you want a higher degree of optimization, you can hire a SEO specialist. Most of the web-designing companies provide Search Engine Optimization facilities for websites. You can avail the benefit of SEO by professionals for your website.
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